Sat 31 Dec 2011
Shopping on the Virtual High Street: Why a Small Internet is Better For You
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Do you have memories of your local shops? The place you once used with your parent when you were tiny? She would nip into the butcher’s to buy some beef; the greengrocer’s to purchase some vegetables; and so on. Each store had its business and each premises owner had his profit. You purchased things n town, which made sure that the area’s businesses did well. If you needed beef, the greengrocer wouldn’t try to sell it to you – she would move you on to the butcher. And every store was happy: and everyone made some cash.
Then the supermarket came along. And all the little stores died. Mother stopped going into the local shops at all. It was easier to get everything in one store – simpler, that is, for everyone excluding the butcher and the greengrocer, and every one of the other little local businesses.
The web is exactly the same. The major players are squeezing the specialty sites out of business.
Recreating the High Street on the Internet
A cyber space equivalent of the high street is the only way to sell knitting wool on the net at all.
One of the easiest ways to get this done is a process described as “affiliate marketing”. What that lets you do is this: you vend steak, and another store sells vegetables. So when someone comes to your website in search of meat, you mention to them that they may like to go over to the greengrocer’s web site to purchase some vegetables. The greengrocer returns the business, by sending people over to you for their meat.
The most successful affiliate marketing is usually done on localised parts of the net. You promote connections with other sites located in the same area as you, or even just your town. That way, you start to make a “club” that gets all the location specified net queries. An extremely modern incarnation of the old school high street, where every business sells a single item and no one takes all the trade.
Planning Your High Street
So you’re making your online high street; you are promoting best rate loans UK. How are net users going to discover you?
All online servers get a trraceable geographic co ordinate. That’s how many sites know where you are located in the country – and so can show you what the weather is like. By extension, then, search engines understand where you are: and so if someone seeks for a service with specific relation to your area, your web site will be preferred.
That’s all fine and useful – but not effective on its own. You’ll also need to foster an online community, which can bolster your business in a localised portion of the net: generally by referring to your site in association with your product and actual location on local social media forums and in local article submissions directories. If you bolster that with the reciprocal linking done in affiliate marketing, your site stands a great chance of climbing up there with the major ones.
Your Little House on the Net
Get a butcher’s at this site for the perfect exemplar of how to build a home for yourself in the huge prairies of the net.
No site can live out there in the ether on her own any more. All the really massive web sites have taken that ability for themselves. The one way to take a useful slice of the Internet for yourself, is to find a larger place and share it with a community of dovetailed sites.
Brisket and veg. It’s the high street in action all over again. In fact, it’s the second coming of the high street – as people realise how monopolised the wider spaces of the Internet are, they’re increasingly going on to their own little nooks, encouraging their own dedicated searches and leaving the rest completely alone. High street shopping is back – in the biggest land that commerce has ever known.
